How do I build an ABM (Account-Based Marketing) list using ReachStream?

How do I build an ABM (Account-Based Marketing) list using ReachStream?

ReachStream’s advanced filtering system helps you create precise ABM (Account-Based Marketing) lists — whether you’re targeting specific decision-makers or companies.

Follow the step-by-step guide below: 

Step 1: Choose the Data Type
Start by selecting the type of data you want to build your list with: 
  1. Contact – To find individual professionals based on role, function, and location.
  2. Company – To target businesses directly based on firmographics. 

Step 2: Apply Contact Filters 
If you're targeting individual contacts, use these 7 filter categories to narrow your search: 
  1. Job Titles: Filter by job level, department or job function.
  2. Industry: Search by industry name, keyword, or 4-digit SIC code.
  3. Technology: Find contacts at companies using specific technologies.
  4. Company Name or URL: Enter a specific company name or website domain.
  5. Employee Size: Filter by number of employees in the company.
  6. Revenue Size: Segment based on company’s annual revenue range.
  7. Location: Search by city, state, country, or Zip code.

Step 3: Apply Company Filters
If you're targeting companies (not individuals), you can use these 5 key filters:
  1. Industry: Filter by business category, keyword, or SIC code.
  2. Technology: Identify companies using specific tech platforms.
  3. Employee Size: Narrow your list by company headcount.
  4. Revenue Size: Target based on annual company revenue.
  5. Location: Filter companies by geographic location.

Step 4: Save or Export Your ABM List 
After applying your filters and reviewing the results:
  1. Save your custom list for future outreach.
  2. Export selected contacts or companies directly from ReachStream.

 🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don’t have an account yet, you can contact us here.